Helping consumers understand


We speak to experts in the dairy and arable sector about current consumer behaviour and hear two farmer’s experiences of taking their product to market.
Dymond Family Pork Farmers

Conversation pivotal in direct selling success

Talking directly to consumer is one of the best parts of direct selling according to Nick Dymond of St Piran’s Pork. We find out why.

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Tim and Andy Fussell

Brand growth accelerated by supermarket presence

Supplying supermarkets isn’t easy or straightforward but is a great way to promote your brand, says Tim Fussell of Fussels Fine Foods. We hear more about his experiences.

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99% of households buy dairy products

The number of young adults aspiring to be vegan may be increasing, but real dairy products remain a favourite in most household diets, says Dr Judith Bryans, CEO of Dairy UK.

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Consumers confident in UK farming

Recent research by AHDB has discovered that UK consumers believe farmers care about the environment, and are the most trusted members of the food supply chain.

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Bridging the urban-rural divide

There is a disconnect between consumers and farming, but also between farmers and food, says journalist and broadcaster Anna Jones in her new book, ‘Divide’.

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Worldwide appreciation of British red meat

Consumers around the world are positive about the quality, taste and tenderness of British red meat, says AHDB’s Steven Evans. He tells us more about findings taken from international research.

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A time of opportunity

There are significant opportunities ahead for farmers that can be efficient but also market focused. Steve McLean, Head of Agriculture and Fisheries Sourcing for M&S Food, tells us what this means for farmers.


Connecting with the consumer

CQLP is an independent livestock marketing co-operative in Cornwall serving 200 farmer members. Chairman, Peter Chapman, discusses some of the latest trends in the marketplace and their potential impact on livestock producers.


Adapting a production system to reflect changing demand

Over the years, Tim Lightfoot has fine-tuned his beef production system in response to market indicators, most notably the farm’s environmental impact. He tells us how and outlines the benefits of those changes.