Established for the people of the South West, and owned by the people of the South West, our goals are your goals, everything we do is in our Members' best interests.

Through our insurance products and services we're here to safeguard you, your business and your communities against a range of risks.

When you meet one of our advisors, you know you're not dealing with a commission-driven salesperson. You're talking directly to a member of an expert, chartered team, driven by a desire to deliver protection, peace of mind, and proactive support, always keeping you at the heart of our work. 

To our Members, we aren’t just another insurance company, we’re the local experts that understand the challenges you face and are here to help. 

Farmers are currently seeing the biggest changes in agriculture for more than 50 years. As a mutual insurer, we’ve stood by South West farmers since 1903 and through our Future Farming Programme, we are helping our Members and the wider farming community navigate the changes ahead in this transformative time. Find our latest information and resources below.