Tim Fussell of Fussels Fine Foods and Chris and Rachel Knowles of Trink Dairy discuss what they’ve learnt about ‘adding value’ to a farming business, using it to transition from being price takers to price makers.

With increasing consumer interest in where food comes from, and the position the agricultural industry finds itself in with a changing climate, connecting with the public is as important for the future of farming now than ever before.

Farmers face challenges in generating a fair income due to market fluctuations, weather events and supermarket power. Professor Matt Lobley from the University of Exeter and Lizard Peninsula farmer Geoff Williams emphasise the need for sustainable farming practices to include economic and social viability. 

Animal welfare is a contentious subject, with farmers and the public having different perspectives. But Dr Amy Jackson, founder of Oxtale Communications, believes listening without judgment will help farmers engage with the public on animal welfare and gives her advice to those looking to share their story.  

Talking directly to consumer is one of the best parts of direct selling according to Nick Dymond of St Piran’s Pork. We find out why.

Supplying supermarkets isn’t easy or straightforward but is a great way to promote your brand, says Tim Fussell of Fussels Fine Foods. We hear more about his experiences.

The number of young adults aspiring to be vegan may be increasing, but real dairy products remain a favourite in most household diets, says Dr Judith Bryans, CEO of Dairy UK.

Recent research by AHDB has discovered that UK consumers believe farmers care about the environment, and are the most trusted members of the food supply chain.

There is a disconnect between consumers and farming, but also between farmers and food, says journalist and broadcaster Anna Jones in her new book, ‘Divide’.

Consumers around the world are positive about the quality, taste and tenderness of British red meat, says AHDB’s Steven Evans. He tells us more about findings taken from international research.

There are significant opportunities ahead for farmers that can be efficient but also market focused. Steve McLean, Head of Agriculture and Fisheries Sourcing for M&S Food, tells us what this means for farmers.

CQLP is an independent livestock marketing co-operative in Cornwall serving 200 farmer members. Chairman, Peter Chapman, discusses some of the latest trends in the marketplace and their potential impact on livestock producers.

Over the years, Tim Lightfoot has fine-tuned his beef production system in response to market indicators, most notably the farm’s environmental impact. He tells us how and outlines the benefits of those changes.