Around half of South West shoppers will be buying locally produced meat, poultry and vegetables this Christmas according to research by Cornish Mutual.
In a survey by the South West insurer, 52 percent of respondents said they would be buying locally grown vegetables, while 49 percent said they would buy local meat or poultry this Christmas. Thirty-eight percent of respondents said they would choose local cheese for their Christmas celebrations.
Support for local farmers and the quality of the produce are the main reasons people gave for buying local food. And 42 percent of respondents said they are even more likely to select local produce as part of their Christmas food shop than at other times of the year.
Cornish Mutual recently launched its Real Food Heroes campaign, which puts the spotlight on farms and rural business in Dorset, Somerset, Devon and Cornwall, including the growing numbers of Cornish Mutual Members.
Over the coming months, Cornish Mutual will share stories from some of its Members involved with farming and food and drink production across the South West. These include Michael and Di Hine, who produce farm fresh Christmas turkeys near Chard and Mitchell Partners, who run a thriving potato farm between Wellington and Taunton.
Cornish Mutual Managing Director Alan Goddard said: “It was fascinating to discover that around half of the people who responded to our survey will be choosing locally produced meat or poultry and vegetables for their Christmas celebrations.
“Our research suggests there is strong support for farmers in the South West and that many shoppers are prepared to go that extra mile to buy local produce. Of course, high quality food and drink is a key part of Christmas. Our survey suggests that many people know that choosing local produce will mean enjoying the best over the festive season.
“Over the coming months, our Real Food Heroes campaign will celebrate the people behind that produce. We are proud to be showcasing the history, heritage and sheer hard work that goes into the fantastic South West produce that many of us will be enjoying this Christmas.”