03 January, 2012
The determination of rural businesses to succeed
matches the will of any Olympic athlete, a representative from the
Country Land and Business Association (CLA) has claimed.
Speaking to the Farmers Guardian, CLA president Harry
Cotterell explained he believes that 2012 will be the "year of the
countryside" regardless of how well Great Britain fares at London
In his opinion, the farming sector in particular is going
through something of a renaissance, adding: "Whether we are
farmers, producing excellent British food for the domestic or
export markets, or small businesses, often start-ups, with a thirst
for success, or even tourism and leisure businesses battling
against the tide of recession, there is a resilience in the
Mr Cotterell made his comments in an Olympics-themed New Year
message in which he urged farmers and rural business owners to
capitalise on the media coverage being brought to the UK thanks to
the sporting competition.
One way in which a huge number of towns and cities across the
country are hoping to ramp up excitement about the event is through
the Olympic Torch Relay. London 2012 organising committee chairman
Lord Seb Coe believes it will get even hardened cynics on board,
according to The Guardian.
The torch will be carried by 8,000 people through more than
1,000 places ahead of its final destination in the capital.
Source: Vertical Leap